Target audience

Before deciding a final target audience for a film within the industry, film makers do a lot of reattach using different ways of categorising target audiences to make sure the film is right for them. One way the film industry use to categorise their audience is by the NRS social grade. This system categorises people by their job. There are 6 gradings in this method- A,B,C1,C2,D,E.

Another way of deciding on a target audience is by using the Pete Buckingham Audience model. This divides the audience into seven categorises- Hero Seeker, Impulsive materialist, Film Fanatics, Impressionable Socialites, Modern Parents, Fun Lovers and Youth of Today.

There is also the Acorn structure where there are six headings, and each heading has a series of subheadings dividing the groups further and places people into specific target groups. the acorn structure divides people into where they live, the type of house they live in, and the lifestyle they live.

The audience theory has an Effects model that also follows six headings based on how people react to media products. It structures people by the way they behave to a film or by media product

all these methods will help us to decide what target audience we want our film to be based for. We must discus as a pair what people would be most likely to watch our film, and how they will react to it. Using the NRS grading traditional film noir's attracted upper class, well educated people. Neo noir's are based for the film noir audience members, and for people slightly younger because of the modern twist that neo noir puts on film noir. We have used all the structures to finalise what target audience we are going to base our film for. Using the NRS guide we have decided we want to aim it at people in band A,B and C1, so we attract all the educated people that would see film noir style, and slightly younger audience members that see neo noir's. Using the Effects model we are aiming our film at The Hypodermic Needle Model as we want the audience to feel involved, and believe our film. Using the acorn structure we have aimed our film at Affluent Achievers, Rising Prosperity and Comfortable Communities. This is because people who have more money and live the lavish lifestyle will connect more to our glamorous femme fatale. Using Pete Buckinghams method we have aimed our film at Film Fanatics and Impressionable Socialites, because we want to aim at those aged particularly around 25, but we want to interest people who are slightly older and younger as well because of the neo noir twist on film noir.